Our Philosophy.
The newest location for Be Beautiful Maui was opened in 2013, by owner, Emmi Thorup. Emmi has been in the beauty business ever since 1991. She has perfected her craft from years of experience throughout three different continents, from Asia, to Australia, and now Maui. Her eye to create a unique oasis that offers relaxation & rejuvenation is unmatchable.
Be Beautiful Maui’s goal is to help you look and feel effortlessly beautiful. We cater exclusively to your needs and have a team of professionals that’ll help to enhance your natural beauty with services like permanent makeup, eyelash extensions, and herbal facial treatments. Our team pays close attention to details and values your time as a customer. Be Beautiful Maui believes in natural practices as well as products. We understand beautiful skin radiates a beautiful you. That’s why we use exclusive herbal products. No matter the service you experience with us you’ll leave the spa feeling a sense of reborn beauty from within as well as out.
Get to know us.
Permanent Makeup is what we’re known for! With techniques that have been refined since 1991 our permanent makeup procedures will get you beautiful results without redness or swelling.
Our lash extensions are all the craze and will have you looking your best throughout all times of the day. We offer a variety of lengths and sizes. Everyone’s eyes are unique and we take pride in being able to customize each set specifically to you.
Meet the team!
A mother-daughter duo.
Emmi Thorup
Owner/Founder |Permanent Makeup Specialist
Emmi has been helping women look their best ever since 1991. Her skills have been mastered over time throughout three different continents. From Asia, to Australia, too Maui. Emmi is a true artist with a unique ability to help women be beautiful in a natural and long-lasting way. She specializes in permanent makeup and uses techniques she’s honed over the years to provide you with the best care possible. Her passion and drive are what makes her the person you want to meet. Being under her care is always a good experience that’ll leave you feeling and looking wonderful. She may have magic hands….
Alana Thorup
Lash Specialist
At the youthful age of 18 Alana decided to follow in her mother’s footsteps. She attended the IBS School of Cosmetology & Massage located on Maui and earned her Hawaii State Esthetician’s License upon graduating. Alana has been with Be Beautiful Maui ever since 2018 and specializes in lash extensions. With her bubbly personality and passion to make you feel beautiful you’ll leave her care feeling your absolute best.
See the space.
Emmi has created a unique place of peace and tranquillity. All the art on display have been mindfully sourced from local artists here on Maui and have been chosen specifically to showcase the beautiful landscapes of the island.
Experience our serene oasis.
We have a lot to offer and many ways to help you be beautiful. We invite you to come experience our unique spa & beauty treatments that’ll leave you feeling and looking your best.